Samsung’s UK marketing director departs

Samsung’s UK and Ireland corporate marketing director Andrew Garrihy is leaving the company after less than two years at the company after his role was scrapped.

The Korean electronics company says the role is being made redundant as “a result of a change in our strategic direction”. A Samsung spokeswoman would not be drawn on the details of the change of direction when questioned by Marketing Week.

Samsung said in a statement Garrihy has decided to leave the business to “pursue new opportunities”. It is not known if he has a job to go to.

The statement adds: “We thank Andrew for his unwavering commitment and passion and for the part he has played in helping us dramatically improve our brand value whilst also delivering an outstanding Olympics activation. Marketing at Samsung is much stronger as result of Andrew’s influence.”

Garrihy was responsible for brand marketing across Samsung’s entire portfolio of businesses, including its robustly performing smartphone division, digital imaging and TVs.

He sat on the UK and Ireland board and reports directly into managing director Andy Griffiths.

Garrihy joined Samsung in 2011 from Vodafone, where he was global head of marketing for its internet services. Prior to joining Vodafone in 2005, Garrihy held marketing roles at the National Australia Bank.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here