Three to air user generated dancing pony ads on TV

Three is to air the first in a series of user generated videos starring the moonwalking Shetland pony on TV later today (8 March).

The ads have been created using the online “Pony Mixer” tool which allows fans to customise their own version of the ad choosing from a selection of music themes and accessories.

Options include rave music, hip hop, rock and disco. Each scenario sees the Shetland pony from the original ad bedecked with glow sticks, bling or an afro wig dancing to an iconic track from the chosen genre.

The first four are versions of the boyband, rock, hip-hop and rave ponies.

In the original ad, created by Wieden + Kennedy London, the Shetland pony moonwalks to the backing track of Fleetwood Mac’s Everywhere. The YouTube video has been seen more than 3.8 million times since launching a week ago.

The ads, which carry the strapline “Silly stuff. It Matters” are part of Three’s ongoing “Keep on internetting” activity.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here