Golden Wonder taunts Walkers over crisp packet colours

Golden Wonder is taking a cheeky swipe at rivals such as Walkers with a national campaign calling for cheese & onion crisps to be sold in green packets and salt & vinegar in blue.

GoldenWonderPetition-Campaign-2013_304
Golden Wonder is urging snackers to get behind the move by signing an online petition.

The snack brand is calling for an “amnesty” across all major cities to encourage people to switch one packet of “wrongly” coloured crisps for green bags of Golden Wonder.

Consumers are also being urged to voice their agreement with the hashtag #CrispArmy as well as sign an online petition demanding change.

Golden Wonder’s marketing director Scott Guthrie claims “this is the most emotive topic” and aims to question public conceptions about crisps.

He adds: “Cheese and Onion comes out of a green bag – it’s a fact of life, it’s just the way things should be.”

The activity comes just weeks after the business said it had seen a sharp interest in its brand following Walkers decision to add meat to its previously vegetarian friendly bacon and chicken flavoured crisps

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here