Nestlé moves to reassure shoppers after Kit Kat Chunky recall

Nestlé has taken to Twitter to reassure shoppers about the quality of its Kit Kat Chunky brands following its recall of thousands of bars after several people found plastic in the chocolate.

KitKatPeanut-Product-2013_304
Nestlé is recalling its Kit Kat Chunky bars including its Peanut Butter range after several people found plastic in some of the bars.

The chocolate maker is recalling its Peanut Butter, Hazelnut, Chocolate Fudge and Caramel flavours predominantly sold in the UK. Kit Kat Chunky giant chocolate eggs are also being taken back.

Nestlé says the precautionary measure aims to “avoid any risk whatsoever to our consumers” and has launched a Twitter campaign to allay concerns over widespread the incident is. It is telling followers that “only a small amount [of bars] are affected” and directing all to its website for more information.

In a statement the company adds: “The safety and quality of our products are non-negotiable priorities for the company. We sincerely apologise to our consumers for any inconvenience caused by this voluntary recall.”

The incident comes just weeks after the Kit Kat Chunky brand’s high-profile ‘Choose a Chunky Champion’ campaign ended with a new mint variant being added to its permanent lineup.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here