No More Page Three targets Co-op

The Co-operative Group has insisted it will not pull advertising from The Sun despite being targeted by a No More Page Three campaign claiming advertising with the paper is at odds with The Co-op’s ethical business strategy.

No More Page Three

No More Page Three has launched what it calls “an appeal” to The Co-operative Group as part of its efforts to lobby advertisers to put pressure on the paper to cease running topless models on page three.

It is asking consumers to use Twitter and Facebook to appeal to The Co-op to follow its own principleof “purpose beyond profit” and stop advertising in The Sun until its stops running topless shots on page three.

The lobbying group has also adopted The Co-op’s own ‘Join the Revolution’ slogan to equate its No More Page Three campaign with a “media revolution” saying: “[The Co-op] can support a revolution in the media! Stop associating with The Sun while it supports sexism”.

No More Page Three says: “The Co-op is not the biggest Sun advertiser so you may well ask – why them? The Co-operative has a huge and amazing history of being fair to all. They believe in sharing the wealth, they supported the women’s movement long before it was trendy to do so.”

The Co-op says it has no current plans to change its advertising strategy, but will “monitor” the No More Page Three campaign.

A spokesman for The Co-op says: “The Co-operative advertises in a wide range of national media but we do not look to influence specific editorial content.

“The limits of press freedom and free speech are extremely sensitive issues. Indeed, the advertising media we use is something which, from time to time, our customers and members engage with us on but we have no specific ethical policy on the editorial contents on national newspapers.”

The campaign group claimed a victory earlier this month when Lego’s partnership with the paper to give away free toys to readers came to an end and was not renewed following an ongoing social media campaign targeting the brand.

Although it did not overtly link the No More Page Three campaign to the deal Fiona Wright, Lego UK vice president and general manager, told the Guardian the brand was aware “a lot of people” were concerned about the partnership with the paper and had listened to those concerns.

The Sun, however, categorically denied the two were linked.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here