Brands are failing to appreciate the role of mass media in the marketing mix because terms such as ‘digital marketing’ are creating an unhelpful distinction between online channels and established options like TV and outdoor advertising, according to a panel of industry figures.
Time Out, Dennis Publishing and Future are developing their own internal creative hubs to produce better targeted and more engaging branded content.
Kimberly-Clark has joined the growing group of FMCG companies launching direct selling sites with the launch of the online Kleenex Shop.
The EU’s appetite for ever stricter oversight of data privacy seems insatiable, with Google and mobile apps the next targets. Marketers need to keep a close eye on every new development if they are to stay on the right side of the law.
Virgin Management has confirmed recently promoted Nigel Gilbert will spearhead the launch of cross-brand initiatives across all its divisions as its first ever key projects director.
Fears the horse meat scandal could damage retailers’ performance have been calmed as the British Retail Consortium reports “neutral” growth in food sales in February and the strongest overall sales growth in three years.
Carlsberg is launching a £4m TV advertising campaign to underline its position as the beer of choice for the hard-working men of the world to reinforce its ‘That calls for a Carlsberg’ strapline.
A Government anti-smoking advertisement showing a cancerous tumour growing on a cigarette as it’s smoked has been cleared by the advertising watchdog despite 165 complaints the spot was too graphic.
Dunlop is to launch a pan European digital campaign that will attempt to build an emotional connection with drivers and set the tyre brand apart from rivals focused on promoting technological innovations.
Carnival-owned cruise line Cunard has relaunched its online presence to give customers a personalised shopping experience as part of wider strategy to boost sales from digital channels.
Tourism Australia is reviving one of its most successful PR and advertising strategies – the “Best Job In The World” competition.
Blinkbox has appointed Facebook’s European head of retail as it bolsters the senior management team ahead of the launch of its rebranded ebooks and digital music services.
Tesco is set to roll out an at-checkout price matching scheme that compares prices and gives customers a voucher if shopping would have been cheaper at a rival.
The UK’s biggest bakers have dismissed claims they are misleading shoppers when marketing wholemeal and wholegrain breads after a report from food welfare charity Sustain accused them of not being clear about the ingredients in their products.
KFC is launching a brand campaign to tell the story of its chicken “from farm to fork” in an attempt to better communicate the quality of its offer.