Nissan and Google are tying up to launch a motor-themed YouTube channel in a branded content strategy that will also see the video-sharing service’s brand appearing on Nissan race cars.
Kellogg’s is lobbying the big supermarkets to accelerate the acceptance of mobile coupons in-store, and it’s something every other FMCG brand should be jumping on too as it’s an example of one of the more practical and genuinely useful opportunities mobile marketing presents.
Google has appointed Graham Bednash as its EMEA consumer marketing director to manage agency relationships across its search, social and mobile products.
In what is a vital part of customer retention especially at a time when all brands are desperate to keep their customers happy two studies this week show that companies are losing customers due to poor customer service and leadership reputation.
Carlsberg is putting friendship to the test in its latest global TV advert by setting-up unsuspecting people to believe their best friends are in trouble to see how they would respond.
Kellogg is working with Google and other partners to lobby the big supermarkets across Europe into accepting mobile coupons in-store.
Last month, the Information Commissioner told a gathering of direct marketing professionals that they must stop sniping from the sidelines about what they see as the apocalyptic impact changes to data protection laws will bring, “get real” and except major changes are inevitable because of legitimate consumer concerns over the use of personal data.
Kellogg’s is to launch its first-ever mobile virtual store to identify new sales opportunities after hailing the “better than expected” response to an ecommerce platform trial.
Anheuser-Busch Inbev’s Stella Artois is looking to boost its appeal with women as the “the most premium beer in the world” with the latest TV advert in its global ‘She is a Thing of Beauty’ campaign.
Trade body ISBA is to be a founding partner of The Marketing Academy’s soon-to-launch Fellowship mentoring scheme, designed to equip senior marketers for the boardroom and address what the industry body describes as the “criminal” under-representation of the discipline at the top of business.
The daily deals sector needs to start talking the language of marketers rather than sales people, according to industry figures, advice that comes in the wake of the sector’s biggest player firing its CEO after a series of poor financial results and other brands ducking out of the market altogether.
China’s largest search engine company Baidu is looking to recruit British brands to advertise across its range of services as its looks to turnaround slowing revenues with a boost from overseas partners.
Tesco has launched a TV advertising campaign to promote its pledge to give customers a voucher at tills if their shopping would have been cheaper at a rival.
I am sensing a prevailing wind in marketing that direct marketers need to be wary of – the implicit criticism of direct marketers from those calling for more brand building from companies.
Three aired a series of user generated videos starring its moonwalking Shetland pony on TV this weekend.