Tiger Woods’ return to the top of the world rankings for the first time since 2010 is a “milestone” in the push to rehabilitate his tainted brand but it is not enough alone to tempt sponsors into backing him once again, sponsorship experts say.
The Cystic Fibrosis Trust today (26 March 2013) launches its new logo, strategy and website. Director of marketing Tamsyn Clark speaks to Lucy Handley about the charity’s first rebrand in 20 years.
The Co-operative Group has insisted it will not pull advertising from The Sun despite being targeted by a No More Page Three campaign claiming advertising with the paper is at odds with The Co-op’s ethical business strategy.
NSPCC is shunning the “sad images of children” charities often use in direct response ads in favour of a “more modern” approach it hopes will raise awareness of ways to spot and prevent child abuse.
Universities have been urged to take a more commercial approach to their marketing, advice that comes as a report finds applications to academic institutions are down despite an increase in recruitment marketing spend.
Warburtons has named former PepsiCo marketing chief Neil Campbell as its managing director to lead its multi-million charge into new food categories.
The Cystic Fibrosis Trust is relaunching its brand to help the public better understand what the condition is and to raise £10m in funding by 2015.
Mondelez International and Mars are increasing the number of places they offer business studies graduates on their graduate recruitment schemes as the FMCG giants look to take on recruits with broader business knowledge.
Vodafone is to step up its use of social media as a brand building tool after handing its new social media chief an expanded brief to develop the use of the channel beyond its current customer service remit.
Starbucks is introducing a new espresso blend and has claimed it will be the first coffee chain to offer customers a choice of espresso in drinks.
Yahoo is to bolster its mobile offering with the acquisition of Summly, a start-up mobile news service headed by a British teenager for an undisclosed fee.
Coca-Cola Great Britain has extended its partnership with national sports charity Street Games for a further three years and is launching a rejuvenated campaign to strengthen its legacy commitment to improving youth participation with sport beyond the London 2012 Olympic Games.
Ocado has lost its most senior marketer, Matthew Knight, to Asos.
Mobile app and advertising trade bodies are developing a set of self-regulatory guidelines in a bid to head-off the prospect of a harsher regulatory regime.
Adidas, Under Armour and Nike are setting their sights squarely on the women’s training apparel market this year as they look to exploit the impact the London 2012 Games has had on women in sports without destroying their core proposition. Sports brands marketers’ are, however, wary of striking a balance between softening their masculine image and not resorting to pastel colours and other feminine cliches.