Nestlé has taken to Twitter to reassure shoppers about the quality of its Kit Kat Chunky brands following its recall of thousands of bars after several people found plastic in the chocolate.
TK Maxx trying to shed its perception as a cheap clothing retailer by focusing more on current fashion trends in its latest TV ad featuring an exclusive track performed by British rapper Maverick Sabre.
MoneySupermarket is to change its advertising message in upcoming campaigns to reflect the austerity measures being taken by UK families, highlighting how its services can help customers save money not to spend on luxuries but on family essentials.
Leading marketers from global brands including Diageo, Starbucks and Unilever will be sharing their insights and case studies at Marketing Week Live 2013.
The Metro is to embark on a media agency and marketer roadshow after Easter as it looks to improve understanding of the mobile advertising opportunities the title can offer to brands.
The advertising watchdog has received just 34 complaints from people objecting to online behavioural advertising since it took on oversight last month.
Government marcomms staff are to be put through a series of training courses designed to enable them to develop low-cost digital marketing campaigns in-house as part of its ongoing efficiency drive.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Flipboard, the magazine-style content curation app, is exploring ways it can build television into its offering as it looks to improve the user experience and open up new advertising opportunities for brands.
PPR, the company that owns Puma and a number of luxury brands including Gucci and Stella McCartney, is rebranding as Kering to better reflect its corporate identity following what it calls a “radical transformation” of the business.
Apple has issued a note to developers claiming it will reject apps that access an iPhone’s unique identity code (UDID) making it more difficult for brands to track how consumers are using their apps.
The BBC is hoping to continue the culture of collaboration between internal departments and external companies it embraced around the Olympics and make that way of working the “norm” within the organisation.
Some of the UK’s biggest FMCG brands including Nestlé and Birds Eye are shrinking the size of their products by up to a quarter while keeping prices the same despite more than half of shoppers claiming they would rather prices rose than pay for less, a new survey claims.
The recession has caused a trust “crisis” for brands that will only be solved if marketers offer customers transparent experiences, according to O2’s chief marketer.
Boots is preparing a series of in-store events designed to encourage shoppers to try new products as part of its spring marketing activity.