Channel 4: ‘Build interactivity into ads from the start’
Seb JosephChannel 4’s sales director Jonathan Allan has urged brands and agencies to think about building interactivity into their ads at the beginning of the creative process.
Month: March 2013
Retail figures raise hopes of recovery
Rosie BakerRetail sales increased by a better than expected 2.6 per cent in February to £25.4bn following several months of subdued growth, according to the latest figures from the Office of National Statistics.
Euro marketing budgets on the up
Rosie BakerEuropean marketing budgets increased for the first time in 11 months in March signalling marketers are becoming more optimistic about the economic outlook, according to the latest Warc Global Marketing Index, published a day after a separate study predicts European ad spend will return to positive growth in 2014.
Facebook launches acquisition ad tool
Lara O'ReillyFacebook has launched a new advertising tool designed to help marketers reach new audiences who share characteristics and interests with their current fanbase.
Loaded publisher to launch women’s weekly
Seb JosephLoaded publisher Blue Publishing is set to enter the competitive women’s weekly market with the launch of a title it claims will eschew the traditional celebrity lifestyles and fashion content to focus on what young, outgoing women really want.
How to build a world-class content marketing process
Lucy HandleyTeams with the right balance of skills are vital for reinventing PR and publishing for the digital age, says Simon Penson of Zazzle Media.
Unsexy, compliant and boring? The B2B content challenge
Lucy HandleyContent marketing gurus often focus on glamorous B2C examples, says Catherine Toole of Sticky Content. But what are the tricks to producing high-quality B2B content marketing?
Budget aims to boost creative industries
Rosie BakerChancellor George Osborne has introduced measures designed to boost the creative industries and small businesses as well as cuts to fuel and beer duty to help household budgets in today’s Budget.
‘The appointment of a chief digital officer is a bad idea’
Josie AllchinThe rise of the chief digital officer (CDO) role has so far been most noticeable in the US with several large companies appointing them. The perceived need for a CDO is typically to try and accelerate digital transformation and to bridge the divide that can exist between the chief marketing officer (CMO) and chief information officer (CIO).
Mobile operator CEOs set out their stalls for Weve
Lara O'ReillyAW Europe: CEOs of the UK’s three biggest mobile operators and shareholders in the mobile advertising, payments and loyalty joint venture Weve attempted to convince marketers today (20 March) that not signing up with the initiative is analogous to “missing out on signing the Beatles”.
Waitrose turns to storytelling in Heston ads
Josie AllchinWaitrose is turning to storytelling in its latest TV ads starring celebrity chef Heston Blumenthal as it looks to enhance consumers’ understanding about its food and encourage them to share recipes.
Case study: The FT’s 125 year anniversary offer
Josie AllchinThe FT celebrated its 125th anniversary last month. To mark the occasion, the news organisation launched a global marketing campaign that resulted in more than 1,000 subscriptions – the highest number it has generated in one day.
marketer2marketer: The FT’s Jocelyn Cripps and Starwood Hotels’ Nicolas Hauvespre
Josie AllchinAlso in this story Living in financial times: FT chief marketer Jocelyn Cripps explains how her brand stays relevant (cover story) How the FT will innovate this year Q&A: Jocelyn Cripps on social media, the recession and the title’s future Case study: The FT’s 125 year anniversary offer Nicolas HauvespreRegional director of marketingStarwood Hotels Western […]
Q&A: Jocelyn Cripps, Financial Times
Josie AllchinJocelyn Cripps, the FT’s executive vice-president of global B2C marketing, on social media, the recession and the title’s future.
McDonald’s Monopoly game goes mobile
Seb JosephMcDonald’s is taking its annual Monopoly promotion onto mobile devices for the first in a bid to expand the reach of the game.