Month: April 2013

Top 10 most complained about ads of 2012

Richmond Ham

From a warbling opera singer being whacked in the warblers, to a naked man promoting ham, and a dog with worrying eating habits, the ASA has revealed the top 10 most complained about ads of 2012. We reveal them here in reverse order…

Brand audit: Three

Three Pony ad

Three chose a dancing Shetland Pony to be the star of its first major brand campaign for four years at the start of March as it looked to boost brand preference against its big-spending rivals. While the campaign has been viewed on YouTube alone more than 6 million times, the activity does not appear to have significantly turned the dial on all its brand metrics now the ads are off-air.

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