Month: April 2013

AOLBeOn-Logo-2013_304

Samsung backs AOL video ad unit launch

Ronan Shields

Nike, Samsung and Italian football team AS Roma are among the first brands to initially back the launch of AOL’s new content marketing service Be On, as the online advertising company eyes an increased share of TV ad budgets.

Richmond Ham

Top 10 most complained about ads of 2012

Lara O'Reilly

From a warbling opera singer being whacked in the warblers, to a naked man promoting ham, and a dog with worrying eating habits, the ASA has revealed the top 10 most complained about ads of 2012. We reveal them here in reverse order…

Three Pony ad

Brand audit: Three

Lara O'Reilly

Three chose a dancing Shetland Pony to be the star of its first major brand campaign for four years at the start of March as it looked to boost brand preference against its big-spending rivals. While the campaign has been viewed on YouTube alone more than 6 million times, the activity does not appear to have significantly turned the dial on all its brand metrics now the ads are off-air.

Coca Cola Share a Coke

Coke puts consumers’ names on pack

Lara O'Reilly

Coca-Cola is launching its “biggest ever” summer campaign, replacing its branding with 150 of the UK’s most popular names across 100 million packs, as it looks to reverse a period of slow sales growth and drive positive uplift in to brand perception.