Five things we learned this week
Click through to find out more about each of these five bitesized takeaways from Marketingweek.co.uk this week.
Government gives priority to tourism development
Lessons learnt from Hyundai’s viral ad fail

Hyundai’s “offensive” video campaign, which made light of suicide and was dramatically pulled from the web last week after sparking an online backlash, should reiterate the “very simple ground rules” brands must abide by when making content designed to go viral.
Coke’s top UK marketer Howorth steps down

Coca-Cola Great Britain and Ireland’s top marketer Zoe Howorth has announced she is to step away from the company as it prepares to embark on its “biggest ever” summer campaign.
Asos preps marketing drive to grow global brand
Top 10 most complained about ads of 2012
Birds Eye seeks greater ‘unity’ from marketing
ASA reveals ‘big five’ misleading ads priorities
Marketers ‘not prepared’ for digital future
Brand audit: Three

Three chose a dancing Shetland Pony to be the star of its first major brand campaign for four years at the start of March as it looked to boost brand preference against its big-spending rivals. While the campaign has been viewed on YouTube alone more than 6 million times, the activity does not appear to have significantly turned the dial on all its brand metrics now the ads are off-air.