British Airways pens deal with top British golfer

British Airways has signed a three year deal with world number three golfer Justin Rose to support the company’s global marketing activity.

The British number three will front campaigns for the airline’s global marketing activity.

The announcement will see the British golfer appear in campaigns promoting the airline’s golf holiday packages. Rose will also front activity for the airline’s charity initiative Flying Start with Comic Relief as well as make personal apprearances and appear at internal engagement functions.

The airline’s logo will also appear on his kit, starting with the first Major of the season, the US Masters, which starts today (11 April) in Augusta, Georgia.

Abigail Comber, British Airways head of marketing, says: “We have a long standing history in supporting British sporting talent and I’m pleased that we are able to continue this through our partnership with Justin.”

British Airways hopes to exploit the rising profile of Rose, who was one of the standout players in last year’s European win over the American team in the Ryder Cup. He has won four times on the PGA tour including the 2012 WGC Cadillac Championship where he defeated reigning Masters champion Bubba Watson.

Meanwhile, this year’s Masters tournament is expected to spark more interest than in previous years as fans look to see whether world number one Tiger Woods is able to win it for the fifth time after returning to the sport’s top spot for the first time in three years last month (26 March).

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here