Ebay rebrands Shopping.com

Ebay is rebranding its Shopping.com affiliate network as the eBay Commerce Network as it looks to leverage the parent brand and distance the site from its roots as a price comparison site.

eBay new logo

It will be the only network that allows merchants to advertise products through exclusively available ad sites on eBay’s marketplace as well as other publisher sites on the network.

Ryan Kemp, sales director of eBay Commerce Network, told Marketing Week the rebrand signals how “integral” the network is to eBay’s overarching strategy to connect buyers and sellers online.

He says: “The eBay brand will help us move away from the comparison shopping side of things. We don’t want to just be seen as that, we’re much more than that. A large part of investment and focus is going to be in the network.”

The eBay Commerce Network will include 8,000 merchants and 2,000 publishers and claims to reach 250 million consumers globally each month.

Shopping.com was acquired by eBay in 2005 and has since evolved from what was originally a comparison shopping engine to an ecommerce network connecting merchants and consumers.

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