Marketing Week Live expansion attracts new industry exhibitors
Marketing Week Live is expanding from seven to eight zones to showcase 500 businesses and services in June 2013. Three companies new to Marketing Week Live in 2013 explain why they are taking part.
Living Social
Social e-commerce platform LivingSocial aims to help local businesses find and keep more customers, while building their brand awareness and leveraging WOM through social media. Brand partners include Tesco, Boots, Starbucks, Marks & Spencer, and Comic Relief. “As a hub of excellence for marketing best practice, the event is a great match for us in terms of attendee profile and thought leadership agendas,” comments Cristina Astorri, marketing director, LivingSocial, UK and Ireland. “One of the things that excites us most is meeting with exceptional local businesses with unique stories to tell.”
RAPP
Full service agency RAPP, which is taking its digital specialism to a table in the Agency Ask the Experts zone, aims to use Marketing Weeek Live to showcase its work in the ever-more important mobile space.
Recent campaigns include Barclays Player Twin, a digital campaign that allows people to find out who their ‘Premier League double’ is using a fun App.
“Marketing Week Live is a pivotal event in the marketing calendar,” comments Claire Billings, marketing and sales director of digital agency RAPP. “We believe that the quality and volume of attendees will fit in well with our own ambitions to start some new and exciting conversations with marketers about what’s keeping them up at night.”
Leapfrog
Working across FMCG, retail and leisure, Market Research specialist Leapfrog aims to get to the heart of what consumers are really thinking and uncover ‘intelligence gaps’ for brand clients.
Leapfrog has worked with a lot of brands and high street stores and what really appealed to us is the brand and consumer insight lab at the show,” comments Brian Kavanagh, design manager at Leapfrog Research and Planning. “Consumers are not always who you think they are and if we are on hand to listen to brands’ challenges, we can help redefine them and apply the best solution.”
