Samsung launches ‘epic’ £14m Smart TV campaign

Samsung is set to launch a £14m integrated marketing campaign to promote the S Recommendation and Smart Interaction features of its Smart TV range

The eight-week TV element of the campaign airs from tonight (30 April) and will feature a stampede of Roman Centurions, American footballers, Maori Warriors, police cars and cheerleaders charging towards a man sitting in his armchair using the two product features to select his programme of choice.

The 60-second spot, which the brand describes as “epic”, is soundtracked by English band Kill it Kid’s “Run” and was created by CHI & Partners.

Other elements of the campaign include print, retail, PR and digital. Media planning and buying was handled by Starcom.

Guy Kinnell, head of TV and AV at Samsung UK and Ireland, says: “Our 2013 Smart TVs continue to push the boundaries of technology and we wanted a campaign that reflects this in the most exciting way possible. We feel this activity builds on our previously hugely successful Smart TV campaigns.”

Meanwhile, Samsung is also set to launch another sizeable marketing campaign for its latest hero smartphone, the Galaxy S4, this week. Kantar Media predicts Samsung will spend $150m (£97m) in advertising the S4 alone globally this year, compared with the $108m (£70m) spent by Apple on marketing the iPhone 5.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here