Vodafone tugs at the heartstrings with this campaign to push the global launch of its Red tariff.
The Grey London created spot shows a couple kissing at several stages of their lives. It uses the strapline “Good Things Should Last Forever”.
I recently attended the Market Research Society Annual Conference in London. This is an important event in the marketing calendar and the organisers had assembled some fantastic practitioners and case studies, both agency and client-side.
The FT has unveiled a refreshed version of its mobile web-app in its ongoing bid to diversify the type of advertisers it attracts by broadening its appeal to younger audiences.
Debenhams is launching an ad campaign starring Paralympian amputee Stefanie Reid in the latest of its efforts to show diversity in its advertising.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
