Google rolls out app store refresh

Google is rolling out a redesign of its app store Google Play as part of its ongoing bid to make it more brand-friendly.

GooglePlay3-refresh-2013
Google Play refresh as it appears on a tablet device (landscape).

The Google Play refresh is geared towards improving content discovery with the app store owner claiming it is improving its product recommendations and streamlining its checkout process.

This comes shortly after Google was reported to have purged as many as 60,000 apps from Google Play, in a perceived crackdown on apps that either spam users, or distribute malware.

The round of app deletions (which took place in February) is understood to be the largest round of deletions from Google’s app store to date and is a step towards making the outlet more ‘brand safe’ by limiting the possibility of branded apps appearing next to those of a questionable legal status.

Google does not vet apps prior to them being made available on the outlet, unlike Apple’s notoriously rigorous approval process, but instead it scans Google Play for non-compliant apps after they have gone live.

Michael Siliski, group product manager for Google Play, says: “The new design focuses on bigger images that jump off the page. Similarly themed content is grouped together so you can hone in on a magazine to read or an app to try.”

The roll out was announced yesterday (9 April) and will be available to users across the globe in the coming weeks.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here