Snake revival

Carphone Warehouse has revived Snake – the video game that became a wildly popular staple of school playgrounds in the 1990s after it was preloaded on Nokia mobile phones – in a campaign to promote the launch of the Samsung Galaxy S4 and the iPhone 5.

Carphone-Warehouse-ad-2013-460

As part of a wider move into production of digital content, the retailer is launching a retro-styled refit of the classic game at the end of April, which has been created by digital agency Steak.

The game microsite draws on 90s revival pop culture themes and features other icons from the era, such as The Fresh Prince of Bel-Air and The Terminator, who make appearances throughout the cross-device enabled game.

Robert Thomas, lead SEO manager at Carphone Warehouse, says: “As it becomes increasingly difficult to be heard in the already crowded online space we need to create something shareable and engaging. By tapping into 90s nostalgia we have used an already tried-and-tested concept and brought it to life in the current day.”

Latest from Marketing Week

Marketoonist on GDPR

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here