The 360-degree interactive online video offers audiences hidden features and more detailed car information.
Renault launched the first two videos, which featured burlesque dancers and semi-naked men, two weeks ago. In that time they have racked up more than 4 million views on YouTube and 100,000 shares on Facebook.
The ads were viewed more than 1 million times within the first 48 hours.
The ads, a male version and a female version, showed drivers taking genuine test drives of the new Renault Clio, surrounded by a cast of sexy dancers when they were invited to push the fictional ‘Va Va Voom’ button on the dashboard.
Matt Lamprell, digital brand communications manager at Renault, says: “We were really keen to find a way to showcase the new Clio in an innovative way online. With this interactive version, now we’re giving people the opportunity to experience a Va Va Voom test drive in New Clio for themselves. Hopefully it will be a memorable experience!”
All three videos were created by Unruly Media, Manning Gottlieb OMD and Scorch London.