Renault follows Clio Va Va Voom viral with interactive activity
Renault is following its Clio Va Va Voom viral ads, which revived its iconic Nicole and Papa characters, with an interactive digital ad that puts viewers in the passenger seat.
The 360-degree interactive online video offers audiences hidden features and more detailed car information.
Renault launched the first two videos, which featured burlesque dancers and semi-naked men, two weeks ago. In that time they have racked up more than 4 million views on YouTube and 100,000 shares on Facebook.
The ads were viewed more than 1 million times within the first 48 hours.
The ads, a male version and a female version, showed drivers taking genuine test drives of the new Renault Clio, surrounded by a cast of sexy dancers when they were invited to push the fictional ‘Va Va Voom’ button on the dashboard.
Matt Lamprell, digital brand communications manager at Renault, says: “We were really keen to find a way to showcase the new Clio in an innovative way online. With this interactive version, now we’re giving people the opportunity to experience a Va Va Voom test drive in New Clio for themselves. Hopefully it will be a memorable experience!”
All three videos were created by Unruly Media, Manning Gottlieb OMD and Scorch London.
