Spotify looks to improve brand experience for advertisers

Spotify has appointed mobile ad network Mojiva’s vice president of global research and strategic communications Amy Vale to the new role of global b2b marketing and brand experience as it looks to strengthen relationships with marketers and improve its advertising offering.


The music service made $500m in revenue in 2012 from both advertising and paid-for subscriptions, according to TechCrunch, but is understood never to have turned profit. The company last submitted official accounts were for 2011.

Vale will be responsible for growing revenue from brands, driven by its portfolio of advertising formats on its free-to-play service and branded apps.

She will also work with brands to create experiences on Spotify’s soon to launch redesign, which brings the service more in line with social media sites.

Vale has been posted at the music service’s New York City office, which recently launched the brand’s first consumer advertising campaign “Spotify: for music”, reported to be worth $10m in media spend, to boost its appeal in the region against established services such as Pandora and iTunes. Spotify launched in the US in July 2011.

Prior to joining Mojiva, Vale was the founder and CEO of boutique marketing agency Benson and Phoebe in Australia. She has also held senior marketing roles at Australian companies Infiniti, JobsJobsJobs Ltd, Capral and Zinc Group.

In the UK Spotify recently promoted its top marketer, advertising sales director Adam Williams, to the role of UK and Benelux managing director.

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