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Q&A: Twitter’s senior product director on making the content of public tweets a ‘first class citizen’
Josie AllchinSee what Twitter’s senior director for product Kevin Weil had to say about the brand’s new keyword targeting product at its second annual #Twitter4Brands conference.
Q&A: P&G managing director Irwin Lee
Rosie BakerAs P&G partners with Asda to drive awareness of its Clean Drinking Water Programme, Marketing Week spoke to the FMCG firm’s UK managing director Irwin Lee about the challenges brands face marketing sustainability messages.
Change4Life kitemark plans resurrected
Seb JosephPlans to award brands offering healthy products and services a Change4Life kitemark have been resurrected.
Nationwide: Marketers should stop framing advertising as an investment
Grace GollaschMarketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Retail media spend up 12% in 2023 as digital landscape shifts
Molly InnesOverall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Dr Martens brand boss: Marketing can ‘get in the way’ of product
Niamh CarrollChief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.
‘Apply your own oxygen mask first’: Why marketing bosses should address their skills gaps
Michaela JeffersonRather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.