Dove uses criminal artist to show real beauty

Dove has hired a criminal sketch artist to draw women in the latest phase of its Real Beauty campaign.

Dove Real Beauty
Dove tasks criminal sketch artist to show women how beautiful they are.

Gil Zamora, an FBI trained criminal sketch artist was tasked to sketch women based on two different descriptions – one the way they perceive themselves, and the other the way a stranger describes them.

The aim is to make women realise they are their own harshest critic and are often viewed differently by others.

The brand conducted the social experiment to prove that women are more beautiful than they think. It claims only 4 per cent of women believe they are beautiful.

Dove, owned by Unilever, is also inviting women to discuss the issue on Twitter using the hashtag #wearebeautiful.

The US campaign was created by Ogilvy Brazil.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here