Audi names new marketing chief

Audi has named Nick Ratcliffe, former Mercedes and BT marketer as head of marketing to replace Dominic Chambers who left the automatic brand in December.

Audi City

He takes responsibility for marketing communications and digital, social, events and customer relationship management (CRM) activities at both national and dealer level, along with product management and pricing.

Ratcliffe says Audi should make more of the brand’s “potential for engagement”.

He says: The business and its agency partners have built a legacy of exceptional campaigns across all our platforms, but I firmly believe that much of our light is still hidden under a bushel. We build beautiful, exciting cars that literally bristle with innovation, and I want to make much more of the brand’s potential for engagement. I want to convey more of the untapped excitement and emotion behind Vorsprung durch Technik.”

Ratcliffe will report directly to Audi director Martin Sander, also a former marketer.

At BT, Ratcliffe was marketing director for BT Business and has held marketing and commutations roles at BMW and Citroen as well as Mercedes-Benz.

Audi UK has a market share of 6.4 per cent.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here