Marketing Week Live relaunches loyalty programme with app

Marketing Week Live 2013 is introducing a loyalty rewards app to offer registered attendees additional information and content to improve their experience at the show.

Marketing Week Live

The show is working with loyalty specialist Maximiles to leverage mobile technology to encourage people to sign up to the event this June. Once registered with the loyalty programme MWLive Rewards, visitors will have the ability to download a free mobile app providing information on getting to the venue, exhibitor listings and the ability to set a calendar reminder for any conference sessions that appeal. 

Back at the show for the second year, the MWLive Rewards Programme is an innovative demonstration of a customer rewards scheme in action. Visitors can gain points for registering, attending, taking part in research surveys as well as recommending friends and attending conferences and seminar sessions. The mobile app, developed in-house by Maximiles, will also have a QR code functionality which will allow visitors to collect more points onsite by scanning QR codes in designated areas.

A first of its kind scheme for exhibitions, the programme is tailored to the shows audience of professional marketers. The rewards available to redeem include free consultancy sessions, loyalty workshops, promotional merchandise and trial memberships.

Brands partnering with the programme include Econsultancy, offering Silver Package membership and the Chartered Institute of Marketing, which is offering a delegate space at one of its conferences. Other brands currently signed up to the scheme include Open Fairways, Madame Tussauds, Maximiles, Taste of Christmas and WaterToGo.

“The Marketing Week Live Rewards Programme is an innovative way to create and reward engagement so we are happy to support it through offering some key products, including conference tickets in exchange for points,” says Lynn McBain, director of sales and marketing at the Chartered Institute of Marketing, CIM.

Last year, 3394 visitors to Marketing Week Live gained enough points to redeem rewards.

Visitors can find out more here.

Marketing Week Live takes place at London Olympia on 26 and 27 June and is free to attend for registrants.  

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