Reckitt Benckiser lends marketing clout to Save the Children health schemes

Reckitt Benckiser will lend its product innovation, technology and marketing expertise to Save the Children as part of a global initiative to provide $35.5m to fund health programmes to help reduce the number of children dying from preventable illnesses.

Save The Children
Reckitt Benckiser extends partnership with Save The Children

The extension of the global Healthier kids, Happier homes campaign aims to combine Reckitt Benckiser’s consumer communication capabilities with Save the Children’s expertise in providing life saving treatments to children in developing countries.

Reckitt Benckiser will develop low-cost sanitation products, ‘clean delivery’ newborn kits and hygiene campaigns to help improve health of families, babies and children.

It will kick off with pilot programmes in Nigeria and Pakistan designed to improve attitudes to health and hygiene and educate families on the causes, prevention and treatment of diarrhoea.

The partnership hopes to stop children dying from preventable causes such as diarrhoea. Nearly one in ten child deaths, or 800,000 each year, is due to diarrhoea caused by poor home environments, inadequate personal hygiene and lack of access to essential services such as healthcare, sanitation, clean water and basic nutrition.

Rakesh Kapoor, CEO of Reckitt Benckiser says, “Businesses like RB have a responsibility beyond results and our larger role is to do more for the world. We want to make a difference by providing innovative solutions for healthier lives and happier homes. And our growing partnership with Save the Children will go some way to creating lasting improvements in the health and hygiene of vulnerable children and families globally. Together, we want to help stop diarrhoea being one of the biggest causes of death in children, and this is ambitious – but we believe that with the knowledge and strength of our partnership, this is achievable.”

Rival Unilever yesterday (22 April) reported on the progress of its sustainable business plan. It cited health and hygiene programmes such as the Lifebuoy hand washing campaign as examples of sustainable marketing activities that have improved consumers’ lives but also driven growth.

Latest from Marketing Week

How to bounce back from redundancy

bounce back

Being made redundant can knock your confidence and make you doubt your abilities. But the advice from those who have experienced it is to start networking, reassess you career direction and come back stronger.


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here