Travel search company recruits first CMO
Online travel search company momondo has recruited its first CMO to drive its expansion strategy and take on rivals such as Skyscanner.
The new role is being taken up by Tore Pein Jensen and he will be responsible for brand and marketing across the company’s 21 local momondo sites. He joins momondo from a Danish marketing agency and has also worked as senior marketer at Danish Telecoms company TDC.
Momondo is a sister company to online flight comparison service Cheapflights and is owned by Momondo Group, headed up by CEO Hugo Burge, which has offices in London, Copenhagen, Boston and Toronto.
Skyscanner recently appointed Andrew Cocker as CMO and in an interview with Marketing Week he said:”I have just kicked off a project looking at how we are positioning the brand globally, now and over the next two to three years… Right now we are looking at how to make sure the brand has enough flexibility to be very locally relevant.”
Burge says: “2013 is shaping up to be an exciting watershed year for Momondo Group and our network of Cheapflights and momondo sites. Over the last year we have worked hard to ensure close working between our Cheapflights and momondo operations but also ensuring that we retain their unique and complementary focus, which makes the two brands more than the sum of their parts.”
The company is currently running a television campaign in Europe (pictured) and is sponsoring artists, sportsmen and musicians at grass roots level.
Cheapflights has also created a position of director of newsletters to build further opportunities for personalisation of content, deals and price comparison and has appointed former Travelzoo UK general manager, local deals and entertainment Rene Freling.
