Join the modern marketers’ manifesto debate

Marketing Week has always championed best practice for its readers in the form of interviews with senior directors at the top of their game, knowledge gleaned from the most relevant and insightful case studies we can unearth and brilliant columnists willing to stress test received wisdoms.


A Manifesto for Modern Marketers: Read it here

By our constant monitoring of the challenges facing marketers, we know that they are having to deal with a rapidly changing set of tools and problems as a digital, connected world becomes the new norm.

Amid the pressure to deliver amazing results on a budget that is probably static, if not slashed, there is very little time to stop and reflect on the role of the modern marketer: the kind of talents, beliefs and skill sets that are needed to handle the constant curve balls thrown by new customer expectations in very dynamic markets.

But it’s worth pausing for brief consideration because that’s how you can help set your personal goals and how the industry can best shape itself for the future.

To further debate and stimulate discussion we, together with sister company Econsultancy, have formulated a manifesto for the modern marketer.

The manifesto is a statement of intent – it outlines the areas we believe marketers need to focus on to drive forward their businesses successfully and to help elevate the marketing discipline to its rightful position within those companies.

You will agree with some of the points and you will doubtless disagree with others, you’ll think some points have far more weight of import than others or that we have missed out some of the most vital matters on the modern marketer’s agenda. But most importantly, tell us what you think and why.

You can email us directly at or post comment on the online version of the manifesto. You’ll find the propositions expounded at greater length here. Let’s get a healthy debate under way that can only benefit everybody. We look forward to hearing from you.

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here