Coke’s top UK marketer Howorth steps down

Coca-Cola Great Britain and Ireland’s top marketer Zoe Howorth has announced she is to step away from the company as it prepares to embark on its “biggest ever” summer campaign.

Coca Cola Share A Coke

Howorth is taking a year’s sabbatical from her marketing director role in June to spend time with her family.

Coca-Cola is currently recruiting for a replacement for Howorth but could not confirm whether this would be on an interim or permanent basis or whether they were searching for an internal or external candidate.

Howorth joined Coca-Cola in 1998 as brand manager for Sprite and was appointed to her current role in 2010 where she is responsible for all Coca-Cola’s brands in the region.

She joined WACL (Women in Advertising and Communications) last year as an executive member and is responsible for the Future Leaders Fund, which invests in up to 90 per cent of a young female marketers’ training to help them build future skills.

Before joining Coca-Cola, Zoe began her marketing career at P&G.

She will leave Coca-Cola in the height of its “biggest ever” summer campaign, which will see the company replace its on-pack branding with 150 of the UK’s most popular names across 100 million packs in the region.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here