Cricket chiefs to protect sponsors’ exclusive rights
Seb JosephCricket chiefs are looking to clamp down on ambush marketers ahead of this year’s Ashes test series by launching a system to protect sponsors’ exclusive rights.
Month: April 2013
Mazda to adopt gamification for brand building campaign
Rosie BakerMazda is to launch its first gamification-led experiential brand campaign this summer as part of its efforts to drive growth by 20 per cent in 2013.
The Marketing Week – 26/4/2013
Seb JosephWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Why Hyundai has committed brand suicide with its failed attempt at viral
Lara O'ReillyWhen advertising blogger Holly Brockwell saw Hyundai’s latest online video this week she began to shake. She shook so hard she had to put her drink down before she spilt it. And then she started to cry.
Samsung stretches advantage in battle with Apple
Seb JosephSamsung Electronics has stretched its lead over fierce rival Apple in the smartphone market, according to research, as the South Korean business reports a quarterly boost in handset sales.
J&J launches first corporate brand campaign
Rosie BakerJohnson & Johnson is launching its first global corporate brand campaign to increase awareness of the parent brand and its values.
Shell highlights premium position with Ferrari fuel
Josie AllchinShell is taking steps to reinforce its premium positioning with the introduction of a new super premium fuel developed with Ferrari and the roll out of added value services at forecourts as the supermarkets slash pump prices.
Nando’s launches Luis Suarez bite ad
Seb JosephNando’s has wasted no time in poking fun at controversial Liverpool striker Luis Suarez for biting an opponent’s arm with a humorous online advert reassuring the footballer he will “never bite alone”.
If brands want to succeed in social, they must learn to let go
Ronan ShieldsI’ve spent three days at a conference listening to brands share stories on the rapid developments of social media, where a common theme has been difficulty in convincing senior marketers to buy into the idea of allowing “super fans” represent their brand.
Hyundai to pull controversial suicide ad
Rosie BakerHyundai will pull a controversial ad which depicts a man committing suicide in his car, after a fierce backlash on social media.
Newspapers spurn Government press regulation proposals
Seb JosephA number of the newspaper industry’s biggest publishers have spurned Government plans to create a new press watchdog in favour of an alternative system it insists will “offer real protection for the public”.
Cancer Research UK steps up lobbying for plain cig packs
Josie AllchinCancer Research UK has stepped up its efforts to lobby for plain tobacco packaging claiming non-branded packs are a strong deterrent for smokers, but tobacco firm JTI disputes the evidence given by the charity.
Unilever admits marketing for spreads brands must improve
Rosie BakerUnilever has admitted it must do more to communicate the taste and health benefits of its spreads and margarine products such as Flora and Bertolli as consumers look for healthier alternatives, as it reports a “weak” performance in its food division in the first quarter.
Original Penguin amps up UK presence
Seb JosephAmerican fashion brand Original Penguin is stepping up efforts to steal market share from rivals such as Lyle and Scott and Fred Perry with a revamp of its content marketing strategy to strengthen its ties to UK music culture.
Can brands benefit from an ad ban?
Russell ParsonsIt could be argued that in the digital age when brand reputations can be made or broken in hours the old adage “there is no such thing as bad publicity” no longer rings true. It is also contested, however, that some brands still unequivocally subscribe to the theory.