Modern Marketing Manifesto
Rosie BakerMarketing Week and Econsultancy present a Manifesto for Modern Marketing.
Month: April 2013
Travel search company recruits first CMO
Branwell JohnsonOnline travel search company momondo has recruited its first CMO to drive its expansion strategy and take on rivals such as Skyscanner.
Reckitt Benckiser lends marketing clout to Save the Children health schemes
Rosie BakerReckitt Benckiser will lend its product innovation, technology and marketing expertise to Save the Children as part of a global initiative to provide $35.5m to fund health programmes to help reduce the number of children dying from preventable illnesses.
SABMiller promotes marketer Alan Clark to CEO
Russell ParsonsSABMiller has promoted former marketer Alan Clark to chief executive with immediate effect after Graham Mackay stepped down due to ill health.
Sponsors hail Man U’s record Premier League title win
Josie AllchinNike and Bwin have taken to social media to congratulate commercial partner Manchester United on being crowned Premier League champions for the 20th time.
Unilever sends marketers on sustainability training
Rosie BakerUnilever has added a week-long sustainability marketing initiative into its training programme for all new brand managers as part of its efforts to embed sustainability into its brand marketing.
Adidas slams Suarez for biting opponent
Seb JosephAdidas has issued a stinging rebuke to brand ambassador and Liverpool FC striker Luis Suarez after he admitted to biting an opponent during a football match.
Morrisons to refresh advertising strategy
Seb JosephMorrisons has given clear indication it plans to overhaul its advertising strategy as it gears up for the launch of its online food business and convenience store expansion.
Brand audit: Tesco
Russell ParsonsTesco may have just reported its first annual profit fall for two decades but it does appear CEO Philip Clarke is right when he says the brand’s efforts to overhaul its advertising and marketing are already having a positive impact.
Bauer axes More! mag
Seb JosephBauer has announced it is to stop producing women’s weekly magazine More! after money spent developing the brand last year failed to stop it haemorrhaging readers.
Consumer confidence grows
Seb JosephMarketers have been given reason to feel a little more optimistic about the future after two major studies revealed consumer confidence is growing.
Reckitt Benckiser cites brand building spend for sales bump
Russell ParsonsReckitt Benckiser’s decision to reinvest money saved through operational changes into brand building is showing signs of paying off after the FMCG giant reported a strong start to 2013 .
Paddy Power parodies horse meat scandal
Ronan ShieldsPaddy Power is to further enhance its brand identity by publishing copies of its 2012 financial results, including all of its campaigns for the year, along with a 36 page cook book of horse meat recipes.
Magners switches focus to promote ‘good times’ around social occasions
Seb JosephMagners is returning to its original brand positioning as a drink that brings people together in its latest advertising campaign, after activity to promote its taste and provenance failed to spur sales last year.
Evian dancing babies make their encore
Lara O'ReillyThe latest global brand campaign for the Evian water brand once again features a street full of adults discovering their inner youth in the form of their own dancing baby reflections in a shop window.