Men’s fashion: Online suits you sir
Jonathan BaconThe men’s fashion market is enjoying strong growth thanks to online channels and better brand marketing.
Month: April 2013
Marketing’s got talent
Michael BarnettDitch the corporate recruitment rulebook and find new ways to attract and keep the best people, say Britain’s top brands.
Vouchers and incentives: Gifting is virtually out of this world
Lou CooperSocial gifting is a new marketing channel that offers brands increased sales opportunities as well as a route to new customers.
Q&A: Skyscanner
Lucy TesserasTravel search site Skyscanner has defied the turbulent climate to reach a major profit hike. Newly appointed CMO Andrew Cocker talks about next steps for the company, including global developments.
Express yourself with cool tech devices
David CoveneyWhen I started my career, computers were just emerging in the workplace and in those days, everyone had the same type of computer, and the only opportunity to express your personality through this technology was with the “background picture” on your desktop and the screensaver you selected.
MailOnline to experiment with ‘freemium’ model
Lara O'ReillyDaily Mail and General Trust chairman Lord Rothermere has hinted MailOnline could follow the paths of rivals such as News International and The Telegraph by charging for some of its content.
Q&A: P&G managing director Irwin Lee
Rosie BakerAs P&G partners with Asda to drive awareness of its Clean Drinking Water Programme, Marketing Week spoke to the FMCG firm’s UK managing director Irwin Lee about the challenges brands face marketing sustainability messages.
Coca-Cola to close Coke Zone points scheme
Lara O'ReillyCoca-Cola is to cease its Coke Zone loyalty scheme and switch to using it as a tool to promote “unique experiences” that do not require amassing points.
Is ‘big data’ a big con?
Michael Barnett‘Big data’ continues to get attention as the marketer’s next big priority. But is it all just an illusion invented to sell technology? Comment below to tell us what you think.
Nike and Ellie Goulding unite to inspire runners
Seb JosephNike is partnering with platinum-selling artist Ellie Goulding to release a remix of her second album designed for women to listen to when training as part of wider efforts to grow its share of the women’s apparel market.
Unilever launches first Magnum branded mobile game
Seb JosephUnilever is taking its Magnum branded ‘Pleasure Hunt’ gaming franchise to mobile devices for the first time as the FMCG business looks to expand its range of interactive content.
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Change4Life kitemark plans resurrected
Seb JosephPlans to award brands offering healthy products and services a Change4Life kitemark have been resurrected.
Twitter UK strengthens analytics arm
Lara O'ReillyTwitter UK has poached O2’s head of real time research Jake Steadman ahead of a global announcement about what is understood to be the launch of a new advertising product from the social network.