Heston Blumenthal on sensory marketing
Heston Blumenthal on what brands can learn from chefs and the wisdom of synaesthetic marketing.
brightcove.createExperiences();
Heston Blumenthal on what brands can learn from chefs and the wisdom of synaesthetic marketing.
brightcove.createExperiences();
Marks & Spencer has struggled with poor performance in its clothing division in the past year, but a decline in key brand perception metrics should be of equal concern.
PR, blogs and any other content beyond the remit of the Advertising Standards Authority will now be regulated by industry body the Portman Group after it expanded its code of practice.
Ratings and reviews mean opinions can be captured easily, but customer feedback is just one aspect of the value equation, explains Pat Phelan of Bazaarvoice.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?