Marketing Academy scholars on data vs creativity
How important is it to retain creativity when data-driven insight is becoming more prevalent?
brightcove.createExperiences();
How important is it to retain creativity when data-driven insight is becoming more prevalent?
brightcove.createExperiences();
EE is set to launch a major marketing campaign around its sponsorship of the Glastonbury Festival, as it looks to blunt the impact of the roll out of its rivals’ 4G networks and corresponding ad campaigns.
Channel 4’s commitment to put investing in digital innovation around advertising, data and programming will turn it into the new kid on the block again – despite being in its thirties.
Nutella maker Ferrero’s move to issue a cease and desist notice to the owner of the unofficial “World Nutella Day” website and social media pages has been branded as “counter intuitive” by social media experts, who warn it could make previous advocates of the brand turn away to competitors.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.
Puma’s leadership team has been waiting for the moment the brand would “invest differently” in marketing, something top marketer Richard Teyssier is confident it is doing with new teams, fewer activations and bigger brand investment.