Stella Artois gives Cidre brand cinematic verve

Stella Artois has given the latest TV advert for its Cidre brand a cinematic feel after working with critically acclaimed director Wim Wenders.

brightcove.createExperiences();

The ad from the director of Wings of Desire launches today (22 May) to reinforce the cider’s aspirational credentials and Belgian provenance.

It features the brand’s Le President character walking through a chateau to an apple orchard while praising its “simple Belgian recipe”. It ends when he enters a barn, which is revealed to be a bar, where he drinks the cider from its Chalice glass.

Andy Logan, marketing manager at Stella Artois Cidre, says the advert aims to remind “consumers that Stella Artois Cidre is the most sophisticated cider; carefully crafted and presented like no others”.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here