Diageo names marketer Menezes as CEO

Diageo has confirmed former marketer and chief operating officer Ivan Menezes will replace Paul Walsh as its chief executive.

Menezes will look to mastermind the growth of of brands such as Guinness and Baileys over rivals.

Menezes will take the reins of the Johnnie Walker and Smirnoff owner in the summer (1 July). He emerged the frontrunner to replace Walsh after being given responsibility for all of Diageo’s global markets as its chief operating officer in March 2012.

As chief operating officer, Menezes had oversight of all commercial operations at the company including its marketing function.

He headed the company’s North American division for eight years. He has also held senior marketing roles at Whirlpool Corporation and Nestle.

Walsh, who has been at the helm since 2000, will remain with the company over the next year to focus on moving what the company says are “critical partner relationships” to Menezes.

Dr Franz B. Humer, chairman of Diageo says: “We are delighted to have a leader of Ivan’s talents and global experience to succeed Paul.  The handover is being made at a time when the business is strong and Ivan takes on the role of chief executive at an exciting stage of the company’s global development.  The board is confident that Ivan will inspire our organisation and Diageo will continue to achieve our medium-term performance objectives.”

The drinks maker is looking to boost sales by an average of 6 per cent annually. It posted a 5 per cent jump in revenue for nine months to 31 March as sales in the US and Asia offset a 4 per cent drop in western Europe, where austerity measures are squeezing consumer spending.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here