Cigarette and alcohol marketing measures sidelined in Queen’s speech

The unveiling of proposed new laws for the next Parliament set out by the Queen at the state opening of Parliament today (8 May) was notable as much for what was omitted than what was included.


As widely reported, the Queen’s Speech did not include any measures to introduce plain packaging for cigarettes.

Plans to force tobacco firms to remove all branding from packs, the one remaining marketing opportunity left to the industry in the UK, were floated last year by then health secretary Andrew Lansley and appeared to have the support of the Government.

Japan Tobacco International, which has launched three campaigns, two of which were banned by the advertising regulator, to persuade lawmakers and the public of the consequences of introducing plain packaging, welcomed the news.

Jorge da Motta, managing director of JTI UK, says: “The decision of the UK Government not to include plain packaging in the Queen’s speech reflects that the regulatory principles of evidence based policy not policy based evidence are being observed.”

Cancer Research, which has been running its own campaign in favour of plain packaging, says it is “disappointed” legislation was not included.

Dr Harpal Kumar, Cancer Research UK’s chief executive, adds: “There is strong evidence that removing glitzy designs from cigarette packs makes them less attractive to children, increases the impact of on-pack health warnings and stops tobacco companies misleading consumers about the harm cigarettes cause.”

Meanwhile, the Queen’s speech did not include plans to introduce a minimum price per unit of alcohol. Rumours of its omission date back to March when it was reported the proposed introduction of a 45p per unit price had been dropped after a revolt by prominent members of the cabinet.

Despite their non-inclusion, the Government insists no final decision on either measure has been taken. Health secretary Jeremy Hunt told BBC Radio 4’s Today show this morning: “Just because something is not in the Queen’s speech does not mean the Government can’t bring it forward as law, but we have not made a decision.

On plain packaging, he added “I want to make sure we do the job properly so I’ve said I will take the time needed”.

Elsewhere, the Queen’s speech included a draft law to change consumer protection regulation. The Consumer Rights Bill brings together different consumer laws under a single framework and includes greater protection for consumers downloading films and music.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here