Marketing Week Live launches retail forum

Marketing Week Live is launching a new forum, ‘Retail Therapy’, for the 2013 show.

marketing-week-live-2012-460

Aimed at tackling some of the challenges of the retail sphere in a dynamic and insightful way, Retail Therapy is a peer-to-peer discussion feature for marketers and agency experts.

Taking place within the Retail Zone at Marketing Week Live in June, Retail Therapy is made up of four round tables focussing on the core challenges retailers and consumer-facing brands experience today: social media application; multi-channel marketing; understanding consumer behaviour and how to effectively integrate mobile into your marketing campaign.

Agency-side specialists will host each table, conducting a lively discussion with visitors to the show.“There is so much to talk about on the subject of shoppers, and so much to learn from other businesses viewpoints, so we are really looking forward to some engaging and challenging sessions,” says Danielle Pinnington, managing director of Shopper Centric, which is hosting an open and interactive round table discussion on customer behaviour.

Other agency hosts and discussions include mobile marketing specialist Fetch on how you how to translate ‘real-world’ commercial objectives into innovative mobile solutions; digital communications expert Crowd Media on social media integration and creative digital agency Cool Pink on multi-channel marketing.

“Retail is no longer just about the shop floor and the rebranding of the previous In-store element of Marketing Week Live to Retail was largely due to the changing retail market,” says Paul MacDonald, director of Marketing Week Live. “The four challenges we’ve selected are the four main issues our audience was struggling with, so we created Retail Therapy to help give them agency advice on these subjects.”

Find out more here: http://www.marketingweeklive.co.uk/mw

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here