Nokia confirms launch of flagship Lumia 925 device

Nokia unveiled its latest Windows Phone device with the launch of the Nokia Lumia 925 at a press event this morning (14 May), with UK operators O2 and Vodafone the first to back the manufacturer’s flagship device from June 13.


The Lumia 925 will run on the Windows Phone 8 OS, has a 4.5-inch display, has an 8.7-megapixel camera and will retail for €470 (£400) before operator subsidies plus is also slimmer than previous versions.

The devices comes with a enhanced camera features – such as the Nokia SmartCam – plus the debut of photo app Hipstamatic on the Windows Phone range (which is not even on Android) and also comes with powerless charging. A full list of product specifications can be found here.

During the launch event in London, Nokia executives gave speeches focusing on how the Lumia range, including the latest devices, can fit into people’s everyday lives – particularly its utility for social netowrking.

Speaking at this morning’s launch event, Jo Harlow, Nokia executive VP of smart devices, said while branding was an important part to play in influencing consumer purchase decisions, Nokia was focusing its efforts on how mobile users actually use their device.

“We look at the reasons why people purchase a device and also how people use their devices… we know that most people use their devices to take a picture [and then upload them on to social networks],” she said.

“Of course brands plays into that [purchase] decision, as does the operating system – but there’s a number of different influences [on what makes people buy a phone].”

Patrick Chomet, Vodafone director of terminals, also spoke at the Nokia launch event this morning adding that it was backing the launch to provide more choice of devices to its customers.

He said: “Consumers want more choice – of course they know about smartphones – and they want to see more designs.

Meanwhile, rival operator O2 has also declared that it will be the only UK operator to offer the white version of the Lumia 925 (see below). It will go on sale on O2’s Pay Monthly tariff O2 Refresh with full pricing being made available closer to launch.


Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here