Marketing Academy scholars discuss qualities needed by modern marketers
We ask this year’s new scholars at The Marketing Academy what qualities they think it takes to be a modern marketer.
brightcove.createExperiences();
We ask this year’s new scholars at The Marketing Academy what qualities they think it takes to be a modern marketer.
brightcove.createExperiences();
Nutella maker Ferrero’s move to issue a cease and desist notice to the owner of the unofficial “World Nutella Day” website and social media pages has been branded as “counter intuitive” by social media experts, who warn it could make previous advocates of the brand turn away to competitors.
The Marketing Academy, the mentoring body established to help train the business leaders of the future, has unveiled the intake for the fourth year of its programme.
The Marketing Week Engage Awards will go with a swing thanks to singer Little Nikki, the latest entertainment to be added to the gala evening.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?