Sainsbury’s named Brand of the Year

Sainsbury’s beat competition from rivals including British Airways and Cadbury to be crowned the Marketing Week 2013 Engage Awards Brand of the Year in association with YouGov.

Sainsbury’s was applauded for its consistent excellence in marketing after winning the Brand of the Year ward.

The supermarket secured top honours at a glittering event at London’s Grosvenor hotel last night (21 May) attended by the best and the brightest of the marketing industry.

It was voted the ultimate winner by judges from a shortlist that was put together using YouGov’s BrandIndex tool. The company’s decision to throw its marketing clout behind the Paralympic Games as a sponsor was hailed as a “very brave” after activity spiked buzz around the brand last summer . There was also high praise for marketing initiatives such as “Live Well for Less” and “Brand Match”, which have helped the supermarket outperform the rest of the sector.

Meanwhile, Firefox’s director of global marketing John Bernard triumphed over nominees from brands including and BT to walk away with the Senior Marketer of The Year award, in association with Adobe.

Sainsbury’s creative shop AMV BBDO won the agency of the year award, presented in association with TV marketing body ThinkBox. The agency launched high-profile campaigns for global brands including Guinness, Galaxy and Snickers in 2012.

The packed out gala evening was hosted by television and radio personality Graham Norton with entertainment provided by upcoming singer Little Nikki and beatbox outfit Duke.

A full list of winners can be found here.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here