Heston Blumenthal on sensory marketing
Heston Blumenthal on what brands can learn from chefs and the wisdom of synaesthetic marketing.
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Brand Audit: Marks & Spencer
Rosie BakerMarks & Spencer has struggled with poor performance in its clothing division in the past year, but a decline in key brand perception metrics should be of equal concern.
Alcohol trade body to enforce rules outside ASA’s remit
Seb JosephPR, blogs and any other content beyond the remit of the Advertising Standards Authority will now be regulated by industry body the Portman Group after it expanded its code of practice.
Ratings and reviews – the new digital voice for customers
Lucy TesserasRatings and reviews mean opinions can be captured easily, but customer feedback is just one aspect of the value equation, explains Pat Phelan of Bazaarvoice.
Lucozade’s marketing lead on how its ‘one brand’ revamp will drive ‘efficiency and impact’
Josh StephensonLucozade has united its Energy and Sport offerings under one masterbrand in an attempt to increase brand equity while also creating huge efficiencies in its marketing spend.
Nationwide ad ban: One in three consumers feel ‘more negative’ towards the brand
Grace GollaschNationwide’s ad being banned for misleading customers over store closures has left more than a third of consumers feeling more negatively towards the brand.
Marketers’ use of AI, online spending, ‘quiet luxury’: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
This Much I Learned: TK Maxx’s top marketer on 30 years of selling an idea
Josh StephensonDeborah Dolce has been with TJX Europe, best known for owner TK Maxx, for 30 years and joined as the ‘off-price’ fashion store launched in the UK. She praises culture and curiosity as being key to her longevity at the business.