P&G rumoured to be restructuring around four categories

Procter & Gamble is said to be preparing to restructure its brand portfolio into four separate business divisions, from the two it currently has.


The firm currently operates two global business units; beauty and grooming, including Gillette, Olay and Pantene, and household, which includes brands such as Fairy and Ariel. The shift would see that expanded to four and the brands in the portfolio rearranged.

A major reorganisation of the portfolio is likely to have significant knock on effect to P&G’s marketing and brand teams.

An unnamed source, quoted in the Wall Street Journal, suggested CEO AG Lafley is to promote four top executives into newly created senior roles, each leading a separate division, in an effort to provide the management team with more focus on the brand portfolio.

Each of the four execs could also be in line to succeed Lafley as CEO, although last week a P&G spokesperson told Marketing Week his appointment was permanent and not intended to be an interim role.

The WSJ suggests Melanie Healey, group president of North America, David Taylor, group president of global home care, Martin Riant, group president of global baby care, Giovanni Ciserani, group president of global fabric care, and Deborah Henretta, group president of global beauty care are in line for the new roles.

Lafley, who was previously CEO of P&G between 2000 and 2009, was parachuted in last week to replace Bob McDonald, who had struggled to get analysts on side in his four year stint in the top job during which the firm struggled to grow sales and profit.

P&G declined to comment on rumour and speculation.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here