Engage Awards adds singer to gala event
Branwell JohnsonThe Marketing Week Engage Awards will go with a swing thanks to singer Little Nikki, the latest entertainment to be added to the gala evening.
Month: May 2013
Thomas Cook slammed for ‘irresponsible’ ad
Seb JosephThomas Cook has been rapped by the advertising watchdog for running a TV advert depicting harmful acts likely to be emulated by children.
Are we wrong to fuel Facebook?
Tess WaddingtonIn light of your news article ‘Mobile continues to bolster Facebook revenue’, we have research that finds 80 per cent of 18- to 24-year-olds have never clicked on a Facebook ad on mobile and almost half don’t look at brand Facebook pages.
Pointless slogans are a waste of time
Tess WaddingtonIt started nine years ago. I can remember the actual week when it all began because I was teaching brand management at London Business School to a class of MBA students and we spent the first hour of class discussing it. That morning Unilever announced that it was introducing a new corporate logo featuring a smooth, rounded U made from an amalgam of 24 icons representing all the businesses that it was engaged in. I beamed the new design onto the screen behind me and my class debated its merits.
Troubled countries should think more like brands do
David CoveneyWhen a brand gets into trouble, there is a fair chance that it will be taken over, and there are many examples in recent times where such brands have only survived as a result of a merger with a stronger competitor – Continental Airlines’ takeover by United Airlines springs to mind. In fact, such a course of action is encouraged to protect jobs, warranties and the wellbeing of society.
Digital professional: Eren Ozagir, chief marketing and commercial officer, musicMagpie.
Michael Barnett‘The people who use eBay like the experience of eBay. Our job is to convert people who were never going to sell there’
Mobile comes of age
Michael BarnettThe much-anticipated ‘year of mobile’ has finally come and gone. So how much marketing potential do the devices really have, now that many mobile activities have at last gone mainstream?
Masters of their own destiny
Lucy TesserasThis year’s Rising Star Award nominees discuss the trials and triumphs of their careers ahead of next week’s Marketing Week Engage Awards ceremony.
Perfect experience
Michael BarnettThe online user experience is now one of the top priorities for marketers, as opportunities for greater digital sales and interaction drive the need for more in-depth analysis and information on customer patterns.
CSR: Making business personal
Michael BarnettBig corporate businesses can often seem faceless and inaccessible to consumers, but involvement in local community projects can help fill that void of personality and make companies more approachable.
BlackBerry asserts ‘confidence’ with major BBM upgrade
Lara O'ReillyBlackBerry has made what it has dubbed a “statement of confidence” with a major upgrade to its BBM platform, which sees it extended to Android and iPhone and the launch of a “channels” service for brands.
Regulator to accelerate education drive for data reforms
Russell ParsonsThe UK’s data regulator is to step up efforts to educate the marketing community on changes to data protection laws after a report found widespread uncertainty about the impact of the pan-European proposals.
Audi to transform all logos into AR triggers
Lara O'ReillyAudi has developed its own branded augmented reality (AR) platform and hopes to turn all its vehicles and brand assets into AR triggers to provide consumers access to additional content and information whenever they encounter the brand.
Yeo Valley turns to mobile coupons to grow appeal
Seb JosephYeo Valley is to ramp up the use of mobile couponing in its marketing activity and use the data gleaned from the tool to better target younger consumers.
Ignorance of EU data reforms will cost you dear
Michael BarnettBusinesses are clueless about EU data protection reforms. That’s a dangerous way to be, given that they could be sued just for causing distress.