Oscar winning film director James Cameron has told brands there is “great promise” beyond the entertainment industry to tell richer stories if disruptive technologies such as connected devices are used to engage with audiences as co-creators.
The stat out the week comes from the Centre for Retail Research – one in five shops are due to close in the next five years. This is troubling for the retail sector but should provide retail marketers with an incentive to improve what they do in the world of physical retail to arrest that decline.
Steven Levitt, the author of Freakonomics, talks to Marketing Week about the role of data in driving decision making and measuring the value of brand.
Carling is returning to the more blokeish positioning it dropped in 2011 in an attempt to recapture the humour of its 90s ads and appeal to what it describes are the “iphone generation” of drinkers.
Product placement in music videos can be seen as a brash and expensive way to associate big brands with the biggest celebrities of the moment but marketers are now going a step further and creating their own music videos from scratch to display their brands in a prominent yet highly shareable fashion and in a way that does not cause friction with their consumers.
Online travel firm Expedia is introducing a new strapline as part of a brand campaign is claims eschews “travel cliches” as it looks to stand out in the increasingly crowded online travel market.
Google’s ascension to the throne of ‘the world’s biggest media owner’ means senior marketers will now have to be au fait with the minutiae of what can go wrong with digital. The ire brands faced over ad misplacement on Facebook this last week is proof of this new reality.
PayPal is launching its first television brand campaign in the UK to grow its user base and revive interest among lapsed users or those that use it only for buying and selling on ebay.
Visa has claimed contactless payment acceptance has reached “tipping point” and is preparing to launch a multi-million pound pan-European push to showcase its range of contactless, mobile and ecommerce payment options.
Tourism chiefs claim the GREAT marketing campaign will boost UK PLC coffers by £200m, providing an 8:1 return on investment.
Facebook has emulated Twitter’s long-running blue tick by launching Verified Pages and Profiles to make it easier for users to sort official brand and celebrities from unofficial Pages.
Nationwide is continuing its Facebook advertising boycott and has questioned the social network’s commitment to defend brands against ad misplacement, despite the site’s pledge to counter hate speech issues by enhancing its moderation processes.
Marks & Spencer has struggled with poor performance in its clothing division in the past year, but a decline in key brand perception metrics should be of equal concern.
B2B brands are following their consumer peers by adopting innovative content marketing strategies across the array of media channels, in an effort to engage their audiences better.
Hearst Magazines has become the latest publisher to jump onto the native ad trend with new products that will let advertisers serve online ads that fit better with editorial content.