Gaining a lasting impression
Lucy TesserasDigital video ads are no good unless they are seen by actual human beings, says Tremor Video’s Alex Macnamara, so third-party VPAID tags on websites are crucial to measure their viewability.
Month: May 2013
Let us help grow your brand
Lucy TesserasHayley Santus from M&S for business explains how the company’s knowledge of a wide range of sectors can help develop your business.
Mobile: making the personal connection
Lucy TesserasAndy Warren of 4th Screen Advertising explains the importance of using mobile advertising to reach today’s consumer.
Ratings and reviews – the new digital voice for customers
Lucy TesserasRatings and reviews mean opinions can be captured easily, but customer feedback is just one aspect of the value equation, explains Pat Phelan of Bazaarvoice.
Nike cuts ties to Armstrong charity Livestrong
Seb JosephNike has ended its nine-year association with cancer charity Livestrong as it moves to severe the final link to the disgraced cyclist Lance Armstrong.
Premier Inn to harness big data insights to bolster Android audience
Ronan ShieldsPremier Inn is using a series of ‘big data’ insights drawn from a host of branded apps to overhaul its Android proposition, after similar tactics saw conversion rates on its iOS version double within weeks of relaunch.
HMV preps for brand relaunch
Rosie BakerHMV’s new owner Hilco is preparing to relaunch the brand and is expected to announce a new head of marketing and a number of new marketing hires following its administration.
Unilever named as top advertiser for Sainsbury’s Games
Seb JosephUnilever is to launch athletics-related campaigns for its “flagship family brands” Flora, Persil and Magnum after signing a deal to become the advertising partner for Sainsbury’s Summer Series.
Trinity Mirror launches Buzzfeed-style brand
Lara O'ReillyTrinity Mirror has launched a Buzzfeed-style brand on the Tumblr blogging platform as the Daily Mirror owner looks to appeal to a younger audience and open up new revenue streams aside from its newspaper business.
The technocrat response to #FBrape won’t wash
Michael BarnettBrand ads have been appearing on Facebook pages that endorse rape. That’s a fact, and the response that they “target people, not pages” is an irrelevant cop-out.
‘One in five shops to close as ecommerce grows’
Rosie BakerOne in five high street shops are expected to close in the next five years, according to a new report as separate survey finds a third of consumers now do most of their shopping online.
Nike enlists Wayne Rooney for social media boot reveal
Seb JosephNike has kicked off a social media push to mark the launch of its Hypervenom football boot as it looks to generate more buzz than rivals Adidas and Puma ahead of this summer’s Confederations Cup in Brazil.
Luxury brands ‘afraid’ of digital and social
Rosie BakerLuxury brands are “afraid” of digital and social marketing because opening up information about brands to a much wider audience flies in the face of the exclusive nature of luxury brands, according to Markus Kramer, Aston Martin marketing director.
AG Barr credits marketing for revenue uplift
Lara O'ReillyIrn-Bru maker AG Barr has credited its long term brand building strategy for outperforming the market in the last quarter and says the company is on track to complete its merger with Britvic later this year.
Yahoo tables $800m offer for Hulu
Ronan ShieldsYahoo is said to be back on the acquisition trail with a bid of up to $800m (£530m) for online video service Hulu building on last week’s purchase of Tumblr for $1.1bn (£723m) .