Celebrities including Stephen Fry and Sir Alan Sugar are lending support to an interactive outdoor Twitter campaign as part of International Missing Children’s Day tomorrow (25 May).
Twitter has unveiled a host of new ad targeting tools that it claims allows marketers to amplify their TV commercials, letting them target users tweeting about specific television shows and then serve them with a promoted tweet from their brand.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Advertising regulators are to review TV scheduling rules on alcohol advertising in the UK after research revealed the number of alcohol adverts children see has risen.
Procter & Gamble’s new, old boss, A.G. Lafley has a reputation for focusing on innovation and putting the consumer first. P&G will be hoping that with his skills and experience, Lafley will be able to work his magic again as it battles shrinking market share and sluggish growth.
The Government has praised the marketing industry for its efforts in meeting the requirements laid out in 2011’s Bailey Report on the sexualisation of children but has warned brands they must continue to make progress or face statutory regulation.
Procter & Gamble’s beleaguered CEO Bob McDonald is to leave the FMCG firm and be replaced by his predecessor, former P&G president and CEO Alan George “A.G.” Lafley.
Nivea is challenging women across Europe to share their first swimsuit reveal of the summer on Facebook as part of a wider marketing strategy to increase its appeal among younger consumers
The number of hours worked by marketers every week has increased more than any other profession in the last two years, according to a career survey.
Sainsbury’s was named Marketing Week’s Brand of the Year 2013 at our Engage Awards earlier this week, but what is it that sets the supermarket apart from its rivals?
The call for brands to pull ads from Facebook over their placement next to content advocating domestic violence is a dramatic example of the many things that can go wrong with online publishing and marketing.
UEFA sponsors Ford and Adidas are using this Saturday’s (25 May) Champions League final between Bayern Munich and Borussia Dortmund to showcase the technology behind their products.
Ahead of her presentation at Marketing Week Live, Kathy Parker, senior vice president of global marketing innovation at Diageo details the four key principles for driving digital innovation.
Halfords is to invest £100m in a host of retail and marketing initiatives to improve the performance of the business after reporting a 24.5 per cent fall in annual profit.
Facebook has moved to defend itself as an advocate of free speech after Nissan pulled ads placed against offensive pages on the social network which made light of domestic violence.