Adidas reviews Garcia deal after ‘fried chicken’ Woods jibe
Seb JosephAdidas is reviewing its deal with brand ambassador Sergio Garcia after accusations the Spanish golfer made a racist joke about Tiger Woods.
Month: May 2013
Facebook dials-up social metrics with Datalogix deal
Josie AllchinFacebook aims to improve how brands can optimise and measure their use of social media within multi-platform campaigns by launching its partnership with analytics firm Datalogix in the UK.
SABMiller looks to accelerate Pilsner Urquell growth
Seb JosephSAB Miller has signalled it is preparing a major push for its Pilsner Urquell brand in the UK after reporting double-digit volume growth for the Czech beer in its last fiscal year.
Brands revisiting happier times
Tess WaddingtonRape and suicide. These things are not fun or funny. The social media age is no reason for PepsiCo and Hyundai to feel ‘stifled’. These are just moronic ideas. If the ads ran 30 years ago, they would still be moronic. Going back to old work is not cowardly; a cup of tea is warm, […]
BT Sport ‘free’ ads could face probe
Russell ParsonsBT’s multi-million campaign to back the launch of its Sports channel could be investigated by the advertising watchdog after tens of complaints its claim to offer “free” Premier League games is misleading.
Brands could gain insight from experiential marketing
Mindi ChahalNew research reveals the power of connecting social media with experiential marketing which shows how effective live experiences can be for a brand.
Microsoft’s Xbox One sets sights on connected TV
Seb JosephMicrosoft wants the forthcoming Xbox One, the company’s first games machine in eight years, to spearhead a new entertainment strategy designed to exploit the rise of second-screen viewing.
World Nutella Day saved after Ferrero caves
Russell ParsonsWorld Nutella Day has been saved after the owner of the chocolate spread revoked its ‘cease and desist’ order against the creator of the unofficial site.
Sainsbury’s named Brand of the Year
Seb JosephSainsbury’s beat competition from rivals including British Airways and Cadbury to be crowned the Marketing Week 2013 Engage Awards Brand of the Year in association with YouGov.
VW unveils customer-focused brand promise
Seb JosephVolkswagen is looking to make the marketing for its trucks and vans more engaging with the launch of a customer-focused brand promise.
The gloves are off: the rise of anti-marketing
Tess WaddingtonRecent events in the US have brought Abercrombie & Fitch’s exclusionist approach to targeting back into the public eye. Californian writer Greg Karber was so incensed by Abercrombie chief executive Mike Jeffries’ comments about how his brand exclusively focuses on the young, the thin and the popular that he decided to take action.
The calibre of entries to our Engage Awards just keeps on rising
Tess WaddingtonBy the time you read this the streamers will have drifted to the floor, glasses will have been tidied up and shiny Marketing Week Engage Awards trophies will be adorning the desks of triumphant marketers and agencies.
Market research: Precious bundles of insight
Lucy HandleyMarket segmentation can be crucial in establishing a brand identity and developing new products but marketers warn that customer divisions should be fluid to account for changes in behaviour.
Unofficial Nutella fan site shut down by brand could turn into ‘nightmare’
Lara O'ReillyNutella maker Ferrero’s move to issue a cease and desist notice to the owner of the unofficial “World Nutella Day” website and social media pages has been branded as “counter intuitive” by social media experts, who warn it could make previous advocates of the brand turn away to competitors.
Brand Audit: Facebook
Ronan ShieldsFacebook’s last financial earnings suggested it was in rude health a year on from its IPO, after suffering initial investor unrest. But data from YouGov’s BrandIndex suggests that consumer affection for the service may be moving in the opposite direction.