Month: June 2013

Data is both your friend and foe

ronan

I’ve spent the last two days at Marketing Week Live and the term ‘data capture’ is now ringing in my ears but I’ve heard very little on how to treat consumers’ personal data sensitively.  

Pick the right future

Rosie

Aimia’s digital futures report offers four possible visions of the future that retailers are facing, and only one of them is positive. The dystopia envisioned makes for a worrying outlook if retailers don’t get a handle on how to use data.

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