Anti-drink driving campaign targets men with shock tactics

The Department for Transport is targeting young men with shock tactics in its latest THINK! Campaign to warn against drink driving.


The video is set in a pub where a false mirror the shape and size of a car windshield was installed in the men’s toilets above the sink. A life size human mannequin was then smashed through the fake glass to the surprise of unsuspecting men using the toilets.

The reactions of the actors were filmed via hidden cameras.

Sound effects of a road accident were also used to mimic the experience of knocking someone down in a car.

The campaign, which launches tomorrow (7 June), aims to conveys the potential impact of drink driving after a night out. It was created by Leo Burnett London.

Activity will be supported with print and radio.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here