Tesco drafts in Ronnie Corbett to push its Mobile service

Tesco Mobile is launching an ad campaign starring comedians Ed Bryne, Gina Yashere and Ronnie Corbett that attempts to position the network as a serious rival to O2, EE and Vodafone.

brightcove.createExperiences();

The comedians star in separate TV spots, launching this week, that highlight how “there is nothing funny” about the supermarket’s mobile network offering. It features Tesco Mobile customers being ridiculed in everyday situations before the comedians stop the laughter by delivering dead-pan accounts of the service’s benefits.

Simon Groves, chief marketing officer for Tesco Mobile, says: “Some people still haven’t got the message that Tesco Mobile is a serious, quality network, so I’m delighted that our new campaign tackles their misconceptions head-on. With all the latest handsets and the best customer service in the industry, there really is nothing funny about Tesco Mobile.”

The Wieden + Kennedy Amsterdam created ads will be supported by print and outdoor activity.

brightcove.createExperiences();

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here